Since this Monday post, I've wanted to emphasize for readers that the post is about learning fitness. Efficient use of our busy designers' time is paramount. It's unfair to our project manager to be critical of procedure. The caryatid-like figure props this place up for the thousands, who likely toss our product in the trash, er, recycling.
The lesson reminds me of a recent freelance proofreading assignment here. Deadline approaches, budgets are waning, and designers are running out of coffee—patience—the PM drops the latest route on my desk. Go easy on us, she says. No production team can succeed for long with a recklessly conventional proofreader. The mark is to save us all from inefficiency and embarrassment and to get us to print.
One of the fun things about editing in publishing is its resemblance to my interpretation of evolution. The production team aims not for a superlative document through small, formal mutations; rather, the team produces a fit document by shifting efficiencies. Besides, we don't want a perfect product. That leaves little room for the appearance of improvement next season.
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