Deadline pressures often demand the proofreader allow erroneous punctuation make it to print. Examples include a terminal colon on an incomplete sentence introducing a list and smart and dumb apostrophes, on adjacent lines no less.
For more on introducing a vertical list, open your Chicago Manual of Style to verse 6.127 or visit the manual's online Q+A on the subject. Or, a subscription would beat lugging the book about on-site. Anyone want to sponsor mine?
I think the curvy apostrophe and quote marks disappear somewhere in the trading of pdf files. It's probably the most frequent change I make in documents; though, on some projects getting to print takes precedence. Curving a bunch of straight marks makes me look cocky anyway. The docs can't all be perfect.
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