Tired of searching around the same employment bulletin board? Leads drying up? It’s not the economy. Expand that network. If one of your target companies isn’t advertising the position you want, don’t shy from introducing yourself.
All the Web positioning—blog, online portfolio, online profile—doesn’t replace meeting people and sharing your know how over a cup of coffee. Though email is the primary method of introduction, what one needs, really, is to get out there.
Today I used a target company’s copywriter advertisement to draw attention to my specialties. By email, I initiate thus: “Though I’m not totally qualified to fill the copywriter post, I want to point your attention to my editing and proofreading services.” Then I list relevant qualifications, such as proofreading projects at Jack Morton and the Boathouse Group. The timing of this introductory email and the client history should encourage the HR Director to follow links in the email to my Web presences. Maybe HR’s not looking for me, but here I am.
Freelancers, contact your target businesses, even if you don’t see the job advertised that you want. They might have something for you.
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