I find online searches for work ineffective at producing new clients. I prefer getting out there and meeting the people who’re going to help me get work, agencies, or the people who’re going to hire me, clients. This post at blog Words on the Page confirms my inclination.
I announced here when I first learned about sites Guru and Elance. I’m still grateful to know about the sites. But I think skillful navigation of bidding sites speaks less about my expertise than the results of that expertise on assignment. I’m more comfortable producing work with people than working against them, say, in a bidding war. What I’m selling is my talent, my teamwork, my problem solving, my focus on bringing a document to production, not my patience with navigating online bidding sites.
My early-career marketing plan: local word-of-mouth. Companies of Greater Boston, this talent’s for hire.
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3 comments:
Good thoughts! Meeting the people is the way.
Amen, amen, amen. And thanks for the link love. :))
Good stuff. This is something that is relevant across many different industries (I'm thinking restaurants, no surprise there). The importance of word-of-mouth is often overlooked, but is of great value, particularly to new businesses or newcomers to a field.
Sorry for the poor use of commas, hyphens and parenthesis. Clearly I work in a different field.
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